Glovo
Without a PM, I gathered four years of scattered research and experiments into one case for a redesign and pitched it to leadership.
Glovo
When every new initiative wanted its own space on the store card, I pitched a flexible redesign: one structure that could carry them all.
Glovo · Checkout
A short review step before checkout, with a countdown, so customers can check their items and address. The first test cut cancellations but hurt conversion, so we shortened the countdown. The second kept the drop in cancellations with no impact on conversion.
Glovo · Checkout
Redesigned recovery when products or customisations are unavailable, and clearer messaging for failed payments. Validated with usability testing. We shipped the app first: about 90% of traffic was in the app and the error affected a small share of orders.
Glovo · Loyalty
Turned an early tiers concept into an MVP for Glovo’s first two-plan subscription: billing periods, the moment customers run out of free deliveries, and upgrade flows from the store list and checkout.
Glovo · Post-order
An order timeline for late orders, rolled out after it reduced contacts for that reason, and order changes (address, products) moved into Order details, based on research and Maze tests.
Paid design exercise
A content discovery startup with everything on one Home. I proposed a clearer structure around discovery, a personal library and AI-assisted creation.
Side project
An AI recipe app for cooking around allergies, time and leftovers, prototyped in Lovable. I paused it after learning that a fixed form gave people less flexibility than simply talking to the AI.
